Flock is an online publication that rethinks the way we interact with nature as a form of unintentional community building. 



Creating a site that slows the user down without losing them

The publication asks people to meet the idea of being outdoors with a new mindset, shifting the focus from nature to the strangers they are sharing the experience of being in nature with.


Primary Wordmark

Volume Wordmark 





Getting the user to give commit to the landscape of the site 

With this ask, it is important that the site felt immersive, a place someone will take time mulling over ideas. To enter the site one must choose a volume, forcing the user to make a decision off the bat commits them to the content. Once on the site, there are the conventions of a publication but with artistic touches of line work that follows the user along with images set in shapes mimicking stacked stones.