Flock
Flock is an online publication that rethinks the way we interact with nature as a form of unintentional community building.
︎

Challenge
Creating a site that slows the user down without losing them
The publication asks people to meet the idea of being outdoors with a new mindset, shifting the focus from nature to the strangers they are sharing the experience of being in nature with.


Primary Wordmark
![]()
Volume Wordmark
![]()

Volume Wordmark

Desert
![]()
Forest
![]()
Mountains
![]()

Forest

Mountains

Solution
Getting the user to give commit to the landscape of the site
With this ask, it is important that the site felt immersive, a place someone will take time mulling over ideas. To enter the site one must choose a volume, forcing the user to make a decision off the bat commits them to the content. Once on the site, there are the conventions of a publication but with artistic touches of line work that follows the user along with images set in shapes mimicking stacked stones.


