Percieved Obselesnce Bachelor’s Thesis
A workbook and workshop for students in the advertising program at Portland State University on how to bring perceived obsolescence into consideration when creating ad campaigns.
Creating space for a disscussion instead of a debate
This workbook is a critique of advertising; the career feild most of these students are excited to enter. I was very nervous about the project coming off as an attack and the workshop becoming a place where people will have to feel like they need to defend advertising.