BackerKit

I helped BackerKit update their brand and transform their website into a crowdfunding marketplace. Working with a Strategist, I developed workshops to understand BackerKit's needs. We created content strategy based on a given Information Architecture, meeting with the BackerKit team to validate it. Using the content strategy I worked with BackerKit’s already-established brand elements to create a version of their brand that is friendlier towards a digital marketplace and widgets. I applied the brand to the marketplace prototype and brainstormed special additions that could bring the marketplace to life, such as a recent activity counter.

My role: Lead Designer
Art director: Kate Carter
Strategist: Riane Colquhoun

Strategic workshops
Website design
Content Strategy
Product design
UI/UX

The project started with three days of in-person workshops at the BackerKit offices in San Francisco. Working with a Creative Director and Strategist I came up with exercises to:

  • Solidify the problem

  • Understand the technical requirements

  • Find out what’s working and not working with the old information architecture and website

  • Explore product nomenclature

  • Learn from competitors

  • Understand the audience

We strategized on how to build a marketplace that supports current best practices, can grow with creators and backers, and turn BackerKit’s suite of pledge management products into an entirely new crowdfunding platform. 

The team wanted to give folks looking to back a project enough info to get them to click on the project but not be overwhelmed. I created an interactive card that features the key info that plays into a sense of urgency and notes community interaction.

 

BackerKit had a brand they wanted to maintain and I modernized and expanded the brand for UI design.

I worked with the BackerKit team to create bespoke categories to encourage exploration and bring views to projects that could otherwise get lost in the platform.

After rounds of content strategy, design, and copy the site is live and the new marketplace feels like an authentic reflection of the crowdfunding community.

View site here!