Caravel
Caravel leverages AI to convert customer feedback into clear, actionable insights for its clients. They wanted a website that felt welcoming and didn’t intimidate their audience who were nervous about AI technology. I collaborated closely with the Founder and Creative Director to brainstorm ways to bring the brand to life. After the founder selected a design direction, I created illustrations and storyboarded UI animations to reflect the brand and highlight key features of the product. I then applied the design to the website, experimenting with shapes and gradient masks to visually represent how feedback comes together to create valuable insights.
My role: Lead Designer
Creative Director: Kate Carter
Copywriter: Nick Carter
Art direction & designWebsite redesignCreative directionUI Illustration
One of the coolest things Caravel does is make machine learning and AI accessible and user-friendly. The challenge that faced us was, how could we show off the platform’s complexity to new customers, but keep it approachable?
Caravel’s platform itself was my inspiration, and I worked to explore movement and gradients as a way to demonstrate the spectrum of voices, insight, and customer sentiment.
