Catchup + Mustread
Copywriter: Ashley Dingel
Strategist: Riane Colquhoun
Illustrator: Monday Miller
Saint Friend wanted a monthly newsletter that brought a smile to your face but also showed their expertise. I led the conception and creation of their newsletter, Catchup and Mustread.
MailchimpDesignNewsletter Strategy
Working off of the name Catchup and Mustread we were inspired by classic hot dog culture. We were drawn to the red ketchup color along with the saucy type and the playful spirit of hot dog stands.
Excerpts from issue #7 of Catchup + Mustread
For better or worse the team brought Catchup and Mustread to life to promote the newsletter through social.
