Superframe
Superframe needed a brand for its sophisticated AI chatbot aimed at simplifying RevOps challenges, but they wanted to make sure they would connect with skeptical folks in sales. First, we held a workshop to define the brand's tone. Collaborating with a Creative Director, we established guiding principles that shaped our branding strategy. I then created three distinct brand directions, and after the team selected one, I applied it to the website. Meanwhile, I worked with a Strategist and a Creative Director to develop content strategy. After finalizing the design system and logo, I applied the new branding to the website. Following the launch, Superframe was so pleased that they asked us to create team merchandise, which I sourced and produced with the Project Manager.
My role: Lead Designer
Creative Directors: Nick Carter & Kate Carter
Copywriter: Ashley Dingel
Strategist: Riane Colquhoun
Project Manager: Hanna Choi
Creative PrinciplesContent strategyWebsite DesignBrand Identity
Almost entirely monochromatic, the color palette leads with a range of blues that are recognizable for Salesforce users and bring a sense of security to an audience that might be nervous about AI. Bursts of neon green bring the blues to life, creating energy and excitement. A true pink adds contrast and warmth to round out the palette.
I developed a neon line motif to visualize the near-magic of Superframe’s AI. It symbolizes how Superframe works behind the scenes, moving through users’ data and collecting the right information to bring instant clarity to sales teams.
