Umpqua
or over two years, I worked on multiple projects for Umpqua, pushing their brand to be more professional and sophisticated at times and more approachable at others. On one of their largest billboard campaigns, I collaborated closely with the Umpqua team to expand their color palette, iterate on design, and layout print-ready files. In addition, I worked on their first-ever Super Bowl commercial (we made it in three weeks). I collaborated with a Strategist to develop the concept of celebrating Umpqua customers and the storyboarding for the production.
My role: Designer
Creative Directors: Nick Carter & Kate Carter
Strategist: Riane Colquhoun
Super Bowl commercialTradeshow materials Credit card designCampaign directions Store refreshBillboards
Billboard campaignTogether for better
I collaborated with Umpqua Bank to create a visual language for their campaign to introduce their new brand and position them as a business bank.
Inspired by lichen I saw when on a camping trip we introduced lichen green into Umpqua’s color palette to bring in boldness and represent the resiliency that you see in nature, which reflects the resiliency of businesses coming out of the pandemic.
Super Bowl commercial Grow Together
Working under the direction of Eve Callahan at Umpqua Bank we worked to create their first-ever Super Bowl ad. From concepting to story-boarding to working with Meister for production, we created an ad to celebrate and bring light to business owners in PNW, that provide livelihoods and grow our communities.